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Tony from Pure Choice Farms holding a 2lb bag of whey in a pasture with dairy cows
4.8 from 4,500+ reviews

Locally Sourced Whey Protein Isolate.

You shop local for your meat and your veggies. Now your protein can be local too. Cold-filtered whey protein isolate from 700+ local family farms. 28g of protein per scoop.

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Local farms, short label

Know your whey.

Our whey is sourced from local Wisconsin family farms, and every flavor lists every ingredient. Pick one and count.

Chocolate whey protein isolate tub

    That's the full ingredient list, as printed on the label.

    28gProtein per scoop
    700+Local family farms
    1954Wisconsin family legacy
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    1. Pick your flavor
    2. Pick your size
    2lb Chocolate
    $58$48
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    Credit is added for you at checkout. No code to copy.
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    700+Local family farms
    30,000+Happy customers
    1954Wisconsin family legacy
    From the Farm Fam

    People notice it's local.

    4.8 4,500+ reviews
    ★★★★★I'm a cheese head living in Texas. Most of my relatives were farmers in Grant county so like that this supports local farmers.
    Anthony U. · Peanut Better
    ★★★★★Loving the protein powder from Pure Choice! It tastes great and I love the clean ingredients list. Also love that their from Wisconsin and I can support a local supplier.
    Kelly Z. · Peanut Better
    ★★★★★The best protein powder I can find, plus it's local!
    Collin N. · Chocolate
    ★★★★★I like that it's locally made. The unflavored is great in smoothies.
    Naomi C. · Unflavored
    ★★★★★Flavor is clean and refreshing. Knowing it comes from small farms only adds to the enjoyment.
    Robert L. · Vanilla
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    Tony flexing and holding a 6lb tub of vanilla whey in the Pure Choice Farms warehouse
    Going through it fast?

    Go big with the 6lb.

    • $1.86 a serving vs. $2.23 for the 2lb bag
    • Save $30 vs. buying three 2lb bags
    • 77.5 servings. That's over two months of daily shakes.
    Questions

    Good to know

    Where does it come from?

    Our whey is sourced from 700+ local Wisconsin family farms. Pure Choice Farms is a family-owned Wisconsin business, and our family has been making cheese in Wisconsin since 1954, when Tony's grandfather came over from Switzerland. Tony grew up in his parents' cheese factory, and he started Pure Choice Farms with the cheese byproduct, whey.

    Is it really local?

    It's local to Wisconsin, where our family and the farms are. We can't make it local to every kitchen, but you can know exactly where your protein comes from.

    What's in each flavor?

    Unflavored is just cold-filtered whey protein isolate. Chocolate adds cocoa and stevia. Vanilla adds organic cane sugar and organic vanilla bean. Peanut Better adds roasted peanuts, sugar, salt and stevia. It's all printed on the label.

    How does the $10 credit work?

    Tap "Claim $10 credit" and you'll go straight to checkout with $10 already taken off. No code to copy.

    Which size should I get?

    New to us? The 2lb bag is an easy way to try it. Want more on hand? The 4lb comes as two 2lb bags and saves $18. Using it every day? The 6lb tub has the lowest price per serving and saves $30 vs. three 2lb bags.

    How much is shipping?

    Nothing. Shipping is free with no minimums, and orders ship fast.

    Locally sourced.
    $10 off. Free shipping.

    From local family farms, straight to your shaker.

    Claim $10 credit
    2lb Chocolate · You pay $48