Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
I've tried a few protein powders, and this one's my favorite. I got the vanilla flavor. What sold me is the 3 clean ingredients. It mixes smoothly and, most importantly doesn't leave me feeling bloated.
Minor nitpick: I wish a leveled scoop alone hit the full 36g serving. The label does note that a rounded scoop counts as 1 serving. Not a big deal though.
If you're reading this and on the fence. Just buy it once, you'll love it.
Been using this stuff for over a year best on the market. It mixes well with milk no clumps has a good natural vanilla taste clean ingredients over all really good product.
Great product!! I have the chocolate isolate. It has a smooth texture (when put into a Shaker bottle) it doesn't have a gritty taste or after taste. I reccomend this brand.
Don't know what I would do without Pure Choice Farms. I have a stomach issue called gastroparesis and there is very little I can eat. Pure Choice unflavored protein powder has given me a delicious meal option that is completely healthy and appropriate for my condition. I also look forward to my protein shake meal because I know it will settle well and not cause upset stomach issues later. Thank you for developing such a healthy and tasty food choice.
Pure Choice Farms Whey protein mixes well for my daily protein shake, no sandy aftertaste. Being lactose intolerant, I did not experience any bloating or GI upset. Love being able to buy direct from a local Wisco farm. Thank you!
Powder mixed well in cold milk. First protein powder that didn't hurt my stomach. Love that it's sweetened just a little bit with real sugar! Great product!
So sorry, I guess I can't get the discount, because I'm not posting a picture of me drinking it. No problem, I still think it's the absolute BEST whey available. And the ONLY one my wife and I will use.
I try to post a comment on every ad I see on Facebook, or anywhere else, because we're that serious about it. But if we can't catch 5% because of a picture, so be it....
Enjoy !! We do.
Smoothest protein powder I’ve ever tried. Super palatable without all the unnecessary flavor additives found in other powders that tend to make your stomach churn. I’m a believer in Wisconsin Whey, but hey, I just live here!
Call it an evolution. For a few years now, I have been pushing toward a more natural style of eating. Simple ingredients, quality processing when needed, limited packaged foods, etc. My protein powder found itself next on the list.
I did a bit of research, and Pure Choice Farms made it to the top of the list. Three ingredients for the Chocolate flavored Cold Filtered Whey Isolate. Perfect.
I just received my first shipment of Cold Filtered Whey. Again, perfect. Very happy with this next step of the evolution.
This protein is complete.. Perfect amino acid profile high in amino acids that will build muscle. It’s clean few ingredients and it’s the best protein that I have ever found to use that’s healthy for you with no chemicals, additives or artificial sweeteners five star review.
I have been trying different protein shakes that have no extra additives. Three reasons why I chose this brand: 1) no additional additives, 2) sweetened with real sugar-other sweetners do not agree with me, and 3) it's from Wisconsin like me!
The real test is the taste. I really like and prefer this brand over the other good brands I tried. The vanilla flavor is just right- not overpowering or too sweet. It blended with milk very well- no lumps. Creamy smooth to drink.
I will definitely continue to order.
Cleanest, easiest drinking, best tasting Whey I’ve ever had, and I’ve tried MANY. Also great for baking, most months I have to send my subscription order early because I go through so much!
I really like pure choice whey Isolate Protein. The combo is nice because it gives a variety of choices at a more reasonable price.
I also appreciate that the product is made in small batches and gives more of what I need straight from the source, the farm!