I was struggling to find a clean protein powder and stumbled upon your great product. I love the unflavored one and have been adding it to my morning shakes and oatmeal.
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
Click Subscribe and Save for $10 off on EVERY Order!
THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4373 reviews.
Great tasting and simple ingredients.
The best protein powder I can find, plus it’s local!
Excited to order another in a week!
I really enjoy your Vanilla Protein Powder. With only 3 ingredients, it is my favorite for breakfast. I passed along your website to my sister!
Product is great. Love the taste and mixes easy. TKs for a great product.
I wasn’t sure what to expect but when I first tried it I was blown away! No chemical taste. It actually taste like a really good vanilla milk. I showed my trainer the bag and he was impressed with the ingredients list. I will definitely be ordering again, however this time I will get the 6lb tub! Great protein absolutely the best I’ve ever tried just no junk in it!!! Great job guys 👍
The best protein on the market
Mixes easily, taste fine. I like to use soy milk to make it a little richer.
Mixes well and not a heavy “sweet” taste. I don’t seem to have bloating or stomach ache with this protein
Tastes great and so easy to mix without clumps or chalky taste!
Mixes well. Tastes great. With other protein brands it was always a gamble on whether or not it would bother my stomach. But Pure Farms doesn’t give me any of that.
taste seems just fine, I mix with water and some coffee and a little ice. Mixes pretty good. It is light and not heavy. I keep my serving to just below recommended in 10oz of liquid.
Just used it for the first time today! Great flavor!
Taste great and goes well with yogurt. Love that it only has 3 ingredients.
The best and healthiest protein powder that mixes easily and tastes great
Sec
Tastes great and very clean!
Hallelujah!! After trying SO MANY different protein powders - vegan and whey, clear and traditional, flavored and not, sweetened and sugar free, stevia, monk fruit, coconut sugar, etc., etc. - I have FINALLY found my holy grail. Pure Choice Farms Unflavored Whey Protein Isolate is the BEST protein powder out there. First, it has only ONE ingredient - NO fillers, nothing artificial. Second, it offers 28g of protein per serving - more than many other protein powders, drinks, and bars. And - bonus - the protein powder is cold-filtered to preserve vital nutrients. It's 3rd party tested, which means I don't have to worry about heavy metals and other toxins. All of that is really important to me, following a breast cancer diagnosis. I also love that the protein comes from family owned farms in Wisconsin - America's Dairyland. Most important, this protein powder dissolves quickly and completely (like a non-dairy creamer) in my morning cappuccino/latte, so much so that I don't even know it is there. Except maybe, is it possible that it tastes even better?! I actually tried the powder on it's own before putting it in my coffee (so many other brands left my beverage so sour I could not drink it) and there was literally no flavor at all. I'll never buy another protein powder again. This is IT! Thank you, Pure Choice Farms! I'll be telling anyone who asks about this product. Looking forward to trying it many other ways.
Tastes great and mixes well. Best Protein on the market.
5 stars!!!! I mistakenly ordered the Chocolate version, but caught my error before my protein powder was to be shipped. Paige graciously switched my order to the Vanilla! I love that the Vanilla protein powder has only 3 ingredients, mixes easily with no clumps, and it tastes absolutely delicious! I have longed for a protein powder with all these qualities, so I am thrilled to know Pure Choice Farms has created such amazing products!!! This will be my go to protein powder from here on out!
Good taste and the fact that there are few ingredients is very appealing.
Better than other brands I've tried.
Great choice! It was a great experience to try this product! Highly recommend to bodybuilders and anyone else looking for a good protein powder 🦾🦾🦾
Clean, single ingredient whey isolate that tastes and mixes very well! 10/10….Best clean minimal ingredient whey isolate I have come across in my 57 years.
This is a great clean protein! I am definitely going to keep buying this one.
The simple fact that a company can produce a quality product and provide complete transparency is incredibly rare! Over the past 30 years, I have consumed more brands of protein powder than I can count. My search is finally over. 🙏 Thank you Pure Choice Farms for coming into this space and creating a superior product! I love the chocolate! I toss in a banana, pour in some vanilla MALK, and top it off with some unflavored-unsweetened Kiefer! SO GOOD! 🐄 🥛🍌 -Sue in Minnesota
Its been couple year when i bought my first package from pure choice. I'm just loving it and no plans to stop buying more
My set up at home!! I am all set for home and on the road!
PCF whey is the cleanest out there! This family delivers quality whey to you, meeting the standards they demand as consumers themselves. Easy on the stomach and efficiently absorbed, just look at the ingredients....no need to look anywhere else.
Best macros on protein with high leucine content
Excellent quality and taste
Started testing out this protein powder and fell in love with it. The taste is right on. It integrates with water really well. The macros are what brought me in and the product kept me coming back. 10/10
Tastes amazing and mixes great!
Finally, a protein powder with only three ingredients. No seed oils, no artificial flavors and no fillers. I have been using protein powders for over 30 years. Pure choice is absolutely the best in quality and taste. It is great knowing what is going into my body and not feeling bloated afterwards. Thank you and keep up the good work. Customer for life.💪😁 Carl Lindemann
Love it in my coffee
What I like about this protein powder is the simple ingredients. Pretty difficult to find.
Good source of protein in my breakfast smoothies without extra sugar and flavor
Tried the vanilla and it tastes very good! I love the simple ingredients it has and will definitely be trying out the rest.
Pure choice whey is an amazing product!! Very clean and when mixed with water only you do not taste anything but a slight natural whey flavor with NO grit. I like unflavored because I add my own PB powder or cocoa powder on occasion. Lastly the customer service is 5 star!!! They handle any issue quickly and they make it right! I'm a Subscriber for over a year now and do not plan on changing that!