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4.8 stars over 4,439 reviews
Protein Doesn't Need 20 Ingredients.
1 - 5 Clean Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4591 reviews.
Skeptical at first with having only 3 ingredients but I could not be more happy. This is clean, mixes well and tastes great. This is the way protein should be! Way to go!
Simple, pure, natural whey protein isolate with no funky flavors or fillers. It’s not overly sweet and there’s no weird artificial aftertaste. It mixes well. And I love that it’s produced in my home state!
A great source of clean protein. Worth the investment in your health and meeting protein goals.
Great taste. It's heat tolerant so I can bake with it. Mixed a little almond milk in to replace regular peanut butter. Looking forward to trying other flavors.
First of all, I love the peanut butter taste! It blends well with milk and water, no grainy bits at all.
I’ve been adding Pure Choice Farms Unflavored Whey Protein Isolate to my morning smoothies for over a year now. I’ve switched to their subscription option to ensure I never run out, as it has become a daily staple in my weight-loss journey. I highly recommend you support this family-run Midwest business; you will get a superior product that is shipped fast and securely.
Best protein powder on the market mix with my Greek yogurt every morning. Love it⚡️⚡️⚡️
First impression after tasting it was that this protein is light, pure, clean. (Been taking protein powders since the 90s, consume about 100+ grams per day, so I can compare.) If you're worried about the sugar in the peanut butter--don't, it's a negligible amount (0.8 grams per 37 grams), so order away. This was my first order right after I saw a thing about it on insta and checked it out--the ingredients. Very pure and clean. I'm switching to this powder, so I'll be ordering more... a lot more. What I also like is that the amino acid profile is printed on the side in a table format, amino acid, milligrams. I love the peanut butter taste, as well as the chocolate. I also like the natural one (pure isolate whey, no additives) as I can mix it with my own sweetener and flavor. So long as the quality and flavor stays the same, I'll keep ordering from Pure Choice.
Great on shipping time delivery
I buy this for my teen sons, we appreciate clean ingredients and shopping local.
I really liked the product; it’s exactly what I was looking for—no added sugar and a bold flavor. However, I have a suggestion regarding the packaging: it would be better if the opening were wider—ideally the same width as the container itself—which would make it easier to get the product out once it’s below the halfway point. Thank you, and I look forward to my next purchase.
I have been using NOW Foods Unflavored Whey Isolate for many years now. When comparing the labels between the two, Pure Choice Farms has higher amino acids and protein per serving with less cholesterol and sodium. I have no way to verify any of the chemistry but if their claims are accurate this is a superior choice for substrate components with no additives.
Tastes great and helps me meet my daily protein goals.
Tastes great, love the minimalist ingredients!
I've been using these protein powders now for six months. There is no protein powder in the market like this. Cleaning ingredients everything is labeled on the packages. It's clearly the best protein on the market.
Simple ingredients, taste great, blends very well no chunks. No stomach issues consistent product quality , taste , structure , smell . Local farms . I used to make pharma-grade lactose in WI so I know the quality of milk products you get .
Love the taste!
This combination in a smoothie every day really sustains me. I also add your whey powder, which gives me the protein side of it. A small thing, but important to me, is the quality packaging, which always seals up securely. Thank you for high quality products! Donna in North Carolina
The Whey Protein is my morning boost for my workout. I like that the powder is not sweet, and that I can add fruit and/or the Organic Sweet Greens to it.
Just what I was looking for something with the least amount of ingredients.
Great protein powder! Third party tested so you know it is not amino spiked. I appreciate how Pure Choice Farms whey protein is less expensive than other similar premium protein powders. I like to blend 2 servings of the unflavored whey with black coffee. The taste is pretty neutral.
Tastes great, mixes very well with water. I have tried it with milk yet. Doesn’t foam up bad like a lot of whey protein powders.
Best whey isolate on the market in my opinion. Clean, simple, minimal ingredients. If you are looking for a high quality whey isolate, that is not loaded with a paragraph of artificial and chemically processed ingredients, this is it! Eric Berger IFBB Pro 12 x Masters Champion
Clean, fresh ingredients! love the company’s motto in helping the customer achieve their nutritional goals. Taste is great and I am a repeat customer!
I’ve tried many protein powders, and this is the best out there. The flavor is spot on. It’s not super sweet and it blends so well in my oatmeal. There’s no chunkiness no chalkiness. I can’t believe how well it mixes in.
Very clean ingredients and love the local regenerative farm cows and the people running the business!!! I order the peanut butter flavor. Super great peanut butter taste! Price is also comparable to other clean products I have used!
I have tried several different protein supplement but I believe this is the best one I’ve found.
Loved that it only had three ingredients, instead of ten... I bought the vanilla and tried it for the first time. Very mild to hardly any taste at all when combined with milk... Great product, great price, definitely will buy again
Only my first week using this powder but you can tell it’s genuinely gonna be awesome!
Excellent product! All other protein powders out there are way too sweet for me. Finally found one that doesn't make me gag!
Good quality. Tastes smooth.
Have been wanting to try unflavored protein but was always too scared to to waste money and not like it. I may never buy flavored protein again. Mix it with milk and taste like creamy milk. Mixed better than any protein I’ve ever tried
Very clean product. I use oj and milk on blender with it and ice. Was like a milkshake. Recommend product.
This is great mixes well no AFTER TASTE . Taste great will be buying again. Thank you for a great product without chemicals
Quality..
My everyday protein source in my morning smoothie. Blends great with frozen fruit!
We absolutely love this powder that leaves no other unwanted flavor in the mouth after we drink the protein shake. Cant go back to the Costco Orgain powder that has a zillion ingredients in them.
Third time purchasing, won’t find a better protein than this
Great taste, not gritty and dissolves easily.