Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
I got the vanilla whey and although it only has a very small amount of sugar, it tastes good! The package smells like a vanilla milkshake. I put a scoop in oatmeal with blueberries and almond milk for breakfast so that I get some protein in. I'm sensitive to so many ingredients and haven't tolerated whey products well in the past, but this one I do. I am grateful for the short ingredient list. And it's a local product. Glad to finally have a protein supplement that works for me.
I love the minimal ingredients with no junk added. The taste of the chocolate and vanilla are very good and they mix easily. Lastly, orders usually arrive within a few days.
Love the unflavored option for adding a boost of protein to other foods. Worked great in my overnight oats. Will definitely try the flavored varieties.
Great taste - clean ingredients! I’ve been a fan of the chocolate and peanut butter, but decided to mix it up. Glad I did! Looking forward to mixing it when I order more chocolate.
First time buying and trying Pure Choice Farms Whey Protein Isolate in Chocolate, and so far I’m impressed.
First off, it tastes delicious! The chocolate flavor is smooth without that overly sweet, artificial taste that a lot of protein powders have. And ive tried lots of protein powders.
I also really like there's only 3 ingredients, which is huge for me. It’s nice to be able to look at the label and actually know what I’m putting into my body.
The biggest thing for me is how my stomach feels afterwards. No bloating, no heavy feeling, and no stomach discomfort. That alone makes this stand out from some of the other whey protein powders I’ve tried.
So far, I’d give the Pure Choice Farms Chocolate Whey Isolate a solid 10.
Great taste, simple ingredients, 28 grams of protein, easy on my stomach and mixes well.
Next up will be the Vanilla!
I love your local whey protein without fillers. It is such an improvement over ordering from the unknown sources that are stocked by major online distributors. I have no reservations feeding your products to my family.
Due to some autoimmune issues, I have been on the hunt for a protein powder that doesn’t have soy, tons of fillers, wrecks my stomach and costs a fortune. Man, it has been a challenge! Some check the boxes but taste absolutely terrible. I came across this one by some miracle and it is amazing! Next step is to try the chocolate! Highly recommend and do the subscription! The cherry on top, it’s made in Madison, Wisconsin which is local for me! So excited to support a home grown organization!
My fiance had been not eating all day. And was starting to have some issues. Since he's been using your Whey drinks he hasn't had any issues! His son has been using your Whey for over a year and suggested he try it.
We are so happy with the results!! Thank you again!
Glad I finally made the purchase!
I have been looking for a one ingredient whey protein for a while to add to my diet. Not sure how it was going to taste or combine with what I eat.
It tastes great! Goes flawlessly in with my shakes, and boosts my protein in my dark chocolate moose from 60 to 116 grams. (2 cup cottage cheese, 2 scoops of Pure Choice whey, 1/4 cup pure coco powder, and 2 tbls of unfiltered honey… in a food processor)
I got three flavors: vanilla, chocolate and toasted marshmallow. I've only tried the toasted marshmallow, but the flavor is fantastic. Better yet, it blends easily just mixing with a spoon. No leftover chunks or residue sticking to the side of a cup. This stuff is legit and worth every penny.
Simple and delicious, I put it in Fairlife milk to get all the protein I can and it doesn't sit heavy like all the others. As a home grown Wisconsinite I can't think of a better company to support.
Love the simplicity of your product and although not as sweet as others it’s something i do like and I know I am putting good quality nutrition into my body. Thanks for making a great product and having it sourced and packaged in Wisconsin is a huge plus!!