Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
I love your local whey protein without fillers. It is such an improvement over ordering from the unknown sources that are stocked by major online distributors. I have no reservations feeding your products to my family.
Due to some autoimmune issues, I have been on the hunt for a protein powder that doesn’t have soy, tons of fillers, wrecks my stomach and costs a fortune. Man, it has been a challenge! Some check the boxes but taste absolutely terrible. I came across this one by some miracle and it is amazing! Next step is to try the chocolate! Highly recommend and do the subscription! The cherry on top, it’s made in Madison, Wisconsin which is local for me! So excited to support a home grown organization!
My fiance had been not eating all day. And was starting to have some issues. Since he's been using your Whey drinks he hasn't had any issues! His son has been using your Whey for over a year and suggested he try it.
We are so happy with the results!! Thank you again!
Glad I finally made the purchase!
I have been looking for a one ingredient whey protein for a while to add to my diet. Not sure how it was going to taste or combine with what I eat.
It tastes great! Goes flawlessly in with my shakes, and boosts my protein in my dark chocolate moose from 60 to 116 grams. (2 cup cottage cheese, 2 scoops of Pure Choice whey, 1/4 cup pure coco powder, and 2 tbls of unfiltered honey… in a food processor)
I got three flavors: vanilla, chocolate and toasted marshmallow. I've only tried the toasted marshmallow, but the flavor is fantastic. Better yet, it blends easily just mixing with a spoon. No leftover chunks or residue sticking to the side of a cup. This stuff is legit and worth every penny.
Simple and delicious, I put it in Fairlife milk to get all the protein I can and it doesn't sit heavy like all the others. As a home grown Wisconsinite I can't think of a better company to support.
Love the simplicity of your product and although not as sweet as others it’s something i do like and I know I am putting good quality nutrition into my body. Thanks for making a great product and having it sourced and packaged in Wisconsin is a huge plus!!
I've had only 2 shakes, but I have to say that you can actually taste how clean this protein is! I've tried multiple other brands, most are too sweet. Pure farms will be a go to protein from here on out.
High quality protein that comes in an efficient container and mixes well. Based on the quality and price point I've officially changed my source of whey protein isolate!
The protein powder has a very clean taste and when mixed with milk it tastes crazy good .
I'm very impressed with this product .
However when mixed in water the taste is just not as good as with milk but that's with any protein powder. So if you mix with milk this stuff taste amazing!
Absolutely love this stuff! I like how simple the ingredients are, only 4 listed on the chocolate. Compared to the competitors who have an entire paragraph on the ingredient list. My new daily whey in my protein shakes.
Really impressed with the product, the clean ingredients were a big attraction. Packaging is great. Delivery was timely. No complaints whatsoever.
Now to test, whether you read these or not, I have a question. What are your top three selling flavors?
I really looked for a protein powder that wasn't filled with random ingredients - Im happy to have found this one and have recommended it to lots of people!