The simple fact that a company can produce a quality product and provide complete transparency is incredibly rare! Over the past 30 years, I have consumed more brands of protein powder than I can count. My search is finally over. 🙏 Thank you Pure Choice Farms for coming into this space and creating a superior product! I love the chocolate! I toss in a banana, pour in some vanilla MALK, and top it off with some unflavored-unsweetened Kiefer! SO GOOD! 🐄 🥛🍌 -Sue in Minnesota
This store requires javascript to be enabled for some features to work correctly.
4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
Click Subscribe and Save for $10 off on EVERY Order!
THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Subscribe & Save $10 EVERY Order
Choose shipments of 30 - 180 day increments.
No obligation, modify or cancel your subscription anytime. Choose your subscription when adding whey or superfoods to your cart!
Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4346 reviews.
Its been couple year when i bought my first package from pure choice. I'm just loving it and no plans to stop buying more
My set up at home!! I am all set for home and on the road!
PCF whey is the cleanest out there! This family delivers quality whey to you, meeting the standards they demand as consumers themselves. Easy on the stomach and efficiently absorbed, just look at the ingredients....no need to look anywhere else.
Best macros on protein with high leucine content
Excellent quality and taste
Started testing out this protein powder and fell in love with it. The taste is right on. It integrates with water really well. The macros are what brought me in and the product kept me coming back. 10/10
Tastes amazing and mixes great!
Finally, a protein powder with only three ingredients. No seed oils, no artificial flavors and no fillers. I have been using protein powders for over 30 years. Pure choice is absolutely the best in quality and taste. It is great knowing what is going into my body and not feeling bloated afterwards. Thank you and keep up the good work. Customer for life.💪😁 Carl Lindemann
Love it in my coffee
What I like about this protein powder is the simple ingredients. Pretty difficult to find.
Good source of protein in my breakfast smoothies without extra sugar and flavor
Tried the vanilla and it tastes very good! I love the simple ingredients it has and will definitely be trying out the rest.
Pure choice whey is an amazing product!! Very clean and when mixed with water only you do not taste anything but a slight natural whey flavor with NO grit. I like unflavored because I add my own PB powder or cocoa powder on occasion. Lastly the customer service is 5 star!!! They handle any issue quickly and they make it right! I'm a Subscriber for over a year now and do not plan on changing that!
Very neutral flavor that mixes smooth
The taste is great w With natural ingredients and few of them no clumping very good and good on the stomach
We love this WHEY brand. From the ordering to the customer service to the shipping, everything is always smooth. We also tried the Marshmallow flavor and I was very surprised that it wasn't too sweet.
Mixes well only one ingredient.
I love the taste and how well it mixes. It’s the best protein powder ever!
Unflavored so I use it in everything. Morning oatmeal, nearly all baked goods, yogurt, you name it. Dissolves completely. You don’t know it’s there. Love the simple, honest, nothing extra added ingredients.
Switched from the typical protein powders and immediately saw the difference. Much cleaner, easy to digest, and I don't feel bloated. Definitely happy with this and I'm supporting an American made product.
I wanted a whey isolate protein made in the USA. I’m happy to support American farmers by purchasing this tasty protein powder.
Great tasting and easy mixing
I love the simple ingredients. It mixes easily.
I love Pure Choice Farms unflavored whey protein powder; no chalky taste, no bloating, just a wonderful addition to my smoothies.
I love Pure Choice Whey Protein. It does not upset my stomach or make me feel bloated. The vanilla is my favorite, but I like the chocolate as well. Thank you, Pure Choice, for making an excellent product.
Best protein hands down
I have bounced around trying to find the best protein powder for me. After finding Pure Choice my search was over. It’s the best tasting and mixing powder by far in my opinion. On top of that it is sourced and made in my home state of Wisconsin.
Tastes great and clean
I love that this whey protein is only one ingredient and mixes beautifully. I also love that this whey protein comes from Wisconsin cows!
I'm not a huge marshmallow fan, but this flavor received so many good reviews from individuals I follow on IG, I just had to try it. Not disappointed!!
Delicious and very light. Mixes well with water and no bloating. Peanut Better might be the best.
My protein shakes don’t feel as heavy on my stomach with this protein powder. It’s easier to drink and taste good too!
Honestly, this may be the cleanest protein powder I have ever used, both in terms of ingredients (no junk), taste (almost none, even with the vanilla), and quality (mixed in so well with everything I paired it with including drinks, yogurt, muffins, home-made granola), etc.
Good taste blends well
My go-to whey - unflavored is one ingredient and third party tested, just what I want.
It tastes great and it mixes so well. I put it in a jar with a lid and shake well and it mixes thoroughly! I look forward to trying other flavors.
Mixes well, mild vanilla flavor, CLEAN INGREDIENTS!
Clean, no clumping great tasting protein
Really appreciate that the vanilla is only three simple ingredients. Subtle sweetness makes a great base for smoothies, oats, or just mixing with water/milk to drink. Will continue to order this brand moving forward.