Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
I was pleasantly surprised that my order was delivered so quickly and that it mixes completely and easily. My old bottle is missing the shaker thing and with this mix it’s not needed. I’m happy that the unflavored proteïn really is tasteless. I was expecting an aftertaste. I’ll be ordering again.
We love this product. Flavor is clean and refreshing. Knowing it comes from small farms only adds to the enjoyment. We will be ordering more in the future .
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Our family LOVES pure choice chocolate whey protein! We love that it is 100% grass fed beef and free of all the artificial flavors and preservatives that most other protein powders contain.
I love the simple ingredients and how pure the taste is. I love mixing the Vanilla with Greek yogurt, berries and skim milk for an incredible post workout smoothie. Awesome product! I will never buy another different protein supplement. Keep it up!
Tasty whey blend and the best part is that it only contains three clean ingredients. I scoured the internet to find these guys and am glad I did. Try them!
Great product mixes clean. I love the fact that it only has very few ingredients. I have done the research and found this is the protein with the fewest ingredients. Also bloating or gas. What a relief.
On my 3rd order of protein powder. Mixes well, actually tastes good, doesn't have strange ingredients like many other powders. Can't really ask for much more!
After using Optimum Nutrition protein (bought at Costco), decided to look around after the price really increased a lot at Costco. Saw your ad and seeing you were WI based, decided to give you guys a shot. Your price is higher per pound but being a local business (I'm from Neenah) and having just the 3 ingredients cancels that out. Have gotten used to the "less chocolatey" flavor.
I was struggling to find a clean protein powder and stumbled upon your great product. I love the unflavored one and have been adding it to my morning shakes and oatmeal.
I wasn’t sure what to expect but when I first tried it I was blown away! No chemical taste. It actually taste like a really good vanilla milk. I showed my trainer the bag and he was impressed with the ingredients list. I will definitely be ordering again, however this time I will get the 6lb tub! Great protein absolutely the best I’ve ever tried just no junk in it!!! Great job guys 👍
Mixes well. Tastes great. With other protein brands it was always a gamble on whether or not it would bother my stomach. But Pure Farms doesn’t give me any of that.
taste seems just fine, I mix with water and some coffee and a little ice. Mixes pretty good. It is light and not heavy. I keep my serving to just below recommended in 10oz of liquid.