We use Cocoa grown in South America so the flavor is wholesome, smooth, and sweet if mixed with dairy/almond milk.
Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.8 / 5 from 1104 reviews.
Taste is great and powder mixed up very easily. Love buying from a small business especially one that supports farmers
We get the chocolate and LOVE IT! The taste is perfect and it blends instantly! Our child is very picky and she drinks it with no issues, and that is saying a lot!
The product is great and I love supporting a local customer HOWEVER
The website is not user friendly and I had a subscription but when my credit card expired I got a new one with the same number and it has been IMPOSSIBLE to restart a subscription.... I would like to go back to having a subscription
My step son was the first to start using it. His name is Justin Findlsy. He orders from you also.
His father would go all day and not eat. Justin told him about your product.
We ordered it and loved it. So we have reordered it 2 times.
My doctor recommended this specific protein powder because of its ingredients and cold filtered. I've been using it daily for almost 2 years. The taste is really good with no weird after taste or chalky taste.
Our family LOVES pure choice chocolate whey protein! We love that it is 100% grass fed beef and free of all the artificial flavors and preservatives that most other protein powders contain.
On my 3rd order of protein powder. Mixes well, actually tastes good, doesn't have strange ingredients like many other powders. Can't really ask for much more!
After using Optimum Nutrition protein (bought at Costco), decided to look around after the price really increased a lot at Costco. Saw your ad and seeing you were WI based, decided to give you guys a shot. Your price is higher per pound but being a local business (I'm from Neenah) and having just the 3 ingredients cancels that out. Have gotten used to the "less chocolatey" flavor.
5 stars!!!! I mistakenly ordered the Chocolate version, but caught my error before my protein powder was to be shipped. Paige graciously switched my order to the Vanilla! I love that the Vanilla protein powder has only 3 ingredients, mixes easily with no clumps, and it tastes absolutely delicious! I have longed for a protein powder with all these qualities, so I am thrilled to know Pure Choice Farms has created such amazing products!!! This will be my go to protein powder from here on out!
The simple fact that a company can produce a quality product and provide complete transparency is incredibly rare!
Over the past 30 years, I have consumed more brands of protein powder than I can count. My search is finally over. 🙏
Thank you Pure Choice Farms for coming into this space and creating a superior product!
I love the chocolate! I toss in a banana, pour in some vanilla MALK, and top it off with some unflavored-unsweetened Kiefer! SO GOOD! 🐄 🥛🍌
-Sue in Minnesota
Switched from the typical protein powders and immediately saw the difference.
Much cleaner, easy to digest, and I don't feel bloated.
Definitely happy with this and I'm supporting an American made product.
I have bounced around trying to find the best protein powder for me. After finding Pure Choice my search was over. It’s the best tasting and mixing powder by far in my opinion. On top of that it is sourced and made in my home state of Wisconsin.
I am really enjoying this protein! I don't like the overly sweet proteins and this one nails the flavor for me. It's chocolatey but not sweet at all, perfect for me.
I really like the chocolate protein shake I purchased. I had purchased clean and simple and it has a definite aftertaste.
The Pure Choice does not and I really enjoy it. Will be ordering again. I am a bargain hunter ..do you run sales?
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.