⭐⭐⭐⭐⭐ 4.8 in 4,407 Reviews

Protein Doesn't need 20 Ingredients. Ours Has 3.

⭐⭐⭐⭐⭐ 4.8 in 3,750 Reviews

No fillers, just the highest quality cold-filtered whey protein isolate from local farms with happy cows. 
  • 1 - 5 Simple, Clean Ingredients

  • 28g Protein Per Serving

  • Easy Digestion & Virtually No Lactose

  • Trusted Family Owned Since 1954

Applied at checkout
We know you'll love our whey, that's why we're giving you $10 off your first order to give us a try! Discount applied at checkout.
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  • Virtually Lactose Free

    Easy digestion with no bloat for maximum absorption
  • Fast FREE Delivery

    All whey ships same day or next business day 
  • Locally Sourced

    Support local farm families and enjoy fresh clean whey 

Customer Reviews

Overall rating: 4.8 / 5 from 4494 reviews.

Makes me a great smoothie every morning. Mixes easily with my almond milk and tastes great. Thank you for quick shipping, too.

Whey Protein Isolate with Organic Vanilla

We get the chocolate and LOVE IT! The taste is perfect and it blends instantly! Our child is very picky and she drinks it with no issues, and that is saying a lot!

Whey Protein Isolate Chocolate

Absolutely love this product and make my iced coffee daily with it!

Whey Protein Isolate

Awesome taste and consistency. Glad to be helping a farmer directly

Whey Protein Isolate

Customer photo review of Whey Protein Isolate Chocolate

Hands down - best protein out there and I’m not just saying that because I’m just south of Wisconsin border. Great product - keep it up!

Whey Protein Isolate Chocolate

Absolutely love the vanilla and unflavored! Use the vanilla to make my iced coffee daily!

Whey Protein Isolate Unflavored

If you're looking for clean whey protein powder with no additional ingredients, this is the product for you. Quality is high and the price is fair. I will continue to purchase for my post-workout needs.

Whey Protein Isolate Unflavored

We love how easy it mixes and the taste is delish. Peanut butter and the unflavored is what we order. I make peanut butter protein balls as a quick grab treat. So good. Thank you for the fast delivery and great product.

Whey Protein Isolate Peanut Better

Haven't opened yet. But I'm confident it's top quality, reflected by your conscientiousness for customer satisfaction

Whey Protein Isolate Unflavored

I've tried several protein powders and this is probably my favorite one. Love the simplicity, only 3 ingredients. Love the high protein content, 28g, and lower calorie count, 134cal. The taste is good (I bought the vanilla) and it mixes fairly well. And the cost is comparable to other quality protein powders. The product arrived within a few days of ordering, so all in all very pleased.

Whey Protein Isolate with Organic Vanilla

The product is great and I love supporting a local customer HOWEVER The website is not user friendly and I had a subscription but when my credit card expired I got a new one with the same number and it has been IMPOSSIBLE to restart a subscription.... I would like to go back to having a subscription

Whey Protein Isolate Chocolate

I love your protein and I love supporting farming families. I use your protein and I send it to my two adult sons who use it every day. Thank you!

Whey Protein Isolate Chocolate

Customer photo review of 3 Flavor Whey Protein Isolate Combos

The only problem is which flavor to have in the morning 😃 They mix great / no clumps .. Milder chocolate flavor but absolutely no aftertaste .

3 Flavor Whey Protein Isolate Combos

Unflavored is perfect - allows me to control the flavor/sweetness. Dissolves without a gritty texture like some other protein powders. I like the amount of protein per serving.

Whey Protein Isolate Unflavored

I can immediately taste the difference in thsi product as being a high quality whey protein. It does not have any odd after taste and my stomach does not have any problem even with my lactose intolerance. I am especially fond of the fact that your product is tested as a food which is far more stringent than any third party test and random FDA inspection. Will be using this from here on out.

Whey Protein Isolate Unflavored

Customer photo review of Whey Protein Isolate Unflavored

I get migraines. When my doctor told me I needed to be getting 20+ grams of protein in the morning when I woke up, I had no idea how to do that. As I don’t normally eat breakfast. My brother in law, who is big into the gym and working out said this brand is his favorite. Simple ingredients, supporting farmers and it doesn’t change the taste. I get the non flavored kind and put a scoop in my coffee. It doesn’t like being mixed in hot liquid, so I add cream to just a little bit of coffee to mix the protein powder in, then I add the rest of my coffee. This change to my morning routine has significantly reduced the intensity of my migraines. My kids love it! I add it to their smoothies and chocolate milk. I highly recommend it! And they send a cute little cow sticker with every order.

Whey Protein Isolate Unflavored

Dissolves very well and best tasting whey I have used. I won’t use anything else going forward

Whey Protein Isolate Chocolate

I was skeptical at first, because the cost is kinda high UNTIL you calculate cost per serving. I checked that and found I'd been paying more for my Isopure clear at 20g per serving than this was per serving, so gave it a shot. WOW. I mixed it in water, and it doesnt thicken AT. ALL. It just turns into vaguely vanilla flavored water. Two scoops, same result. I am blown away at the quality of this stuff. It goes down so easy, zero feeling weighed down, zero bloat. I think they just made a customer for life.

Whey Protein Isolate with Organic Vanilla

I needed to add more protein to my diet and this is the only one I found that was pure. I add it to smoothies and it works great.

Whey Protein Isolate Unflavored

My step son was the first to start using it. His name is Justin Findlsy. He orders from you also. His father would go all day and not eat. Justin told him about your product. We ordered it and loved it. So we have reordered it 2 times.

Whey Protein Isolate Chocolate

Customer photo review of Whey Protein Isolate Unflavored

Outstanding product! This is the fourth whey isolate I have tried and the search for perfection is over. The advertisement showed up on my Facebook feed and I thought it too good to be true. However, after some research, I made the purchase. I prefer my protein powder to be unflavored as I like to try different, low sugar recipes. It truly has no flavor and blends silky smooth in ultra filtered milk with just a shaker bottle. I have either a pumpkin spice or instant espresso shake every morning. Both taste like the most high dollar, specialty coffee! I am also soy sensitive and highly appreciative that Pure Choice Farms does not use soy lecithin as many other powders do. Sourced and produced in the USA was reason enough for me to try it. The taste and quality will keep me as a customer!! Also, the affordable price, sweet packaging and extra fast shipping just make for an easy, pleasant shopping experience. Thank you for such a delicious whey isolate powder!!

Whey Protein Isolate Unflavored

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Superior Protein Quality & Maximum Absorption

Our cold filtration uses low temperatures to separate impurities from whey protein.

This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
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From Local Farms to Your Shaker Bottle

Did you know Whey Protein is a bi-product of the cheesemaking process?

Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
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3rd Party Tested Every Batch

Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.

With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.