Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
Outstanding product! This is the fourth whey isolate I have tried and the search for perfection is over. The advertisement showed up on my Facebook feed and I thought it too good to be true. However, after some research, I made the purchase. I prefer my protein powder to be unflavored as I like to try different, low sugar recipes. It truly has no flavor and blends silky smooth in ultra filtered milk with just a shaker bottle. I have either a pumpkin spice or instant espresso shake every morning. Both taste like the most high dollar, specialty coffee! I am also soy sensitive and highly appreciative that Pure Choice Farms does not use soy lecithin as many other powders do. Sourced and produced in the USA was reason enough for me to try it. The taste and quality will keep me as a customer!! Also, the affordable price, sweet packaging and extra fast shipping just make for an easy, pleasant shopping experience. Thank you for such a delicious whey isolate powder!!
Finally found a protein powder without all the junk! It blends easily when I stir it into my yogurt and when I make shakes with my blender. I have the chocolate, vanilla, and plain. I haven't tried the plain yet. The chocolate is very good; sweet and chocolatey. I use vanilla the most and wish it had more flavor. I add monkfruit and a couple of drops of honey and sometimes more vanilla.
I’ve been enjoying this peanut butter whey protein mix nearly every day for a few weeks now. It’s the smoothest mixing powder I’ve ever used, and I’ve tried all the big brands for decades. I’ve enjoyed simply tossing it in my shaker bottle with water and creatine first thing in the morning for a quick breakfast as well as mixing it with my coffee with a touch of cream and honey for those slow Saturday mornings at home. Superior flavor and fantastic texture for premium tasting shakes!
The vanilla whey smell smells and tastes good and is not one bit gritty . It completely dissolves. But most of all I love that. It only has three ingredients!
Made an iced coffee and used the marshmallow protein powder to make a cold foam to pour over my iced coffee. It was delicious! ( I should have taken the pic before I drank half of it but it was too good to wait lol)
Love the simple, unflavored formula and the 28 grams of protein per serving! I appreciate having a whey isolate without added flavors or sweeteners, so I can customize it to my taste. It’s also wonderful to support this business. Thank you, Pure Choice Farms🙏
I mix this with my morning coffee. Other brands clumped up and were very hard to mix.
This brand mixes very easy with milk then coffee no clumps and tastes great.
Tony I saw a video with you explaining there are no metals in this product.
My question to you is , do you think I drank milk and protein from the same cow ?!?😭😭
