Great taste, not gritty and dissolves easily.
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4.8 stars over 4,439 reviews
Protein Doesn't Need 20 Ingredients.
1 - 5 Clean Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4545 reviews.
Love this whey protein with no sugar or additives, it’s in the most purest form of whey you can buy today in the market or from other competitive companies. Love the highest whey. Easy to mix with a Shaker. Very smooth and no aftertaste whatsoever.. Robert Nievs
Best protein in the market all the flavors. Has all amino acid contents and only three ingredients five star review.
I transitioned from pre-mixed boxed protein drinks to Pure Choice Farms, I'm glad I did. Pure Choice makes it easier/more pleasant for me to add more protein to my diet. As a straight protein drink, I prefer chocolate, closely followed by peanut butter, then vanilla. Instead of buying extra-protein products, I now add protein powder. For the peanut butter, I add it to my hot multi-grain cereal or add Cacao powder to my drink. For vanilla, I'll add that to oatmeal or have it as a protein drink (the vanilla has a very mild flavor). For Chocolate, I'll add Cacao powder or have it straight. The products taste/feel clean, I'm a fan.
I mix it in with about as much Greek yogurt as the protein powder, with 5mg of creatine added. It all wets up and mixes in smoothly, no grit or chunks. I then add some granola on top and have a piece of fruit along with it for breakfast every day. This is the best way I have found to ensure I get my daily protein intake. It's great!
The flavor is great and very few carbs!!!
Love the taste, Just started using this product and I'm excited to see the end results.
This protein powder is very smooth, and doesn’t get all clumpy. It has a genuine peanut butter taste versus a highly processed weird flavor. It also doesn’t have a highly fake sugar taste that many other protein powders have. It tastes “clean” per se. The protein count is fantastic, especially for the calories as well. It’s a 10/10 for me.
The product is great. The price not so much. I am aware it's right in there with all the other brands as far as price goes. That doesn't mean it should be that high of a price. Also, your customer service SUCKS!! Specifically Paige Hart. Honestly, you need a new customer service representative
Husband and I use it everydy. Far superior to our previous brand. Have recommended it to others, and they have ordered.
Good flavor, mixes well. Solid company with helpful people.
The only powder that actually tastes good. Without all the other junk in it
I prefer the vanilla but this is great. Only protein I use is from pure choice
This is the absolute best protein powder. Minimal ingredients, great taste, and keeps me full until my next meal. Highly recommend!
Good clean protein!!
I'm currently using the vanilla flavor. It tastes great and love the organic, limited number of ingredients.
This tastes far richer than any other isolate I’ve tried. The ingredients are clean and cold filtered, with no fake flavors or fake additives to “boost” the protein reading. This is a winner, folks! Tastes great, mixes easily, trustworthy, and helps our farmers.
I really like this product. I would use more of it if I could afford it.
Great product with fast delivery
Taste great
This organic product tastes great! Best product on the market.
Taste is great and powder mixed up very easily. Love buying from a small business especially one that supports farmers
This is the best-tasting protein powder I've ever had. I've found it to be a great way to meet my daily protein targets. Clean ingredients and amazing test!
I love this protein powder. It tastes great and it’s not full of garbage ingredients.
Tastes great. Excellent value. I will be getting more!
I live in Wisconsin and I want to support our local bussinesses, the protein powder from Pure Choice Farms has a great taste and I like the variety of the 3-pack flavors, most importantly the whey protein is low in cholosterol, so it's a win win for me. Thank You! Jason from Osceola WI
The only protein supplement I’ll use. Simple ingredients and easy to digest. Taste great also!
I love this stuff and It sustains me till my next one. The only thing is I signed up for monthly orders and was told I would get a shaker bottle but never got one.
This is an awesome green powder. It's simple and has the good stuff in it.
Fast delivery awesome protein!!
Absolutely love the vanilla kind. I mix it with fair life skim milk, and it tastes like a vanilla milkshake. It’s one of the only protein powders I can use that doesn’t upset my stomach. I will definitely be a long-term customer!
Great protein powder and love the company...and the cute picture of a cow in a ghost costume in my most recent order!
Happy to support a small family business in Wisconsin. Enjoying that the unflavored is truly unflavored. Mix it all kinds of ways and never know its there. Also love that it dissolves completely and quickly - no clumping. And last but not least...great price!!
I love supporting our Wisconsin farms! Pure Choice has an amazing protein product and I love they have minimal ingredients. The toasted mashmallow is delicious.
Great flavor, just a tad pit of real sugar, no artificial sugars. Mixes very well and is very drinkable!
Best product I’ve taken. Thank you Pure Choice
All natural ingredients, mixes easily, smooth, easy to drink, and tastes great.
Great flavor and all natural! No artificial sweeteners!
The only protein powder I have found without any additives or artificial sweeteners. And the best part is it is a "local" company!
I really like the vanilla whey isolate. The product only has 3 items and mixes very easy. Never feel bloated and easy to digest.