All natural ingredients, mixes easily, smooth, easy to drink, and tastes great.
4.8 stars over 2,796 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
We know you'll love our whey, that's why we're giving you $10 off your first order to give us try! Use discount code: isupportfarmers at checkout.
Best Selling Whey Protein Flavors
You're going to love Pure Choice Whey,but don't take our word for it.
“I'm 100% thrilled with this Protein and the company. The ingredients list is a few words. It's 100% made and processed in the USA. Sourced From American Farmers and Cows.”
Bradley R.
“Honestly the best protein I have ever had. I have tried vanilla, Chocolate, and peanut butter. They are all subtle flavors with no gross after taste. I have a very sensitive stomach to dairy and lactose. This protein doesn't give me bubbly guts, bad poop, or bad farts!”
Pamela A.
“Mixes better than any other brand I’ve tried before. Taste is just right, not too sweet and not too bland. I love the fact that it only has a few ingredients and isn’t loaded with fillers. This is my new go-to protein powder.”
Lonnie. S
Take $10 off your first order!
Superior Protein Quality & Maximum Absorption
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested Every Batch
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Try Pure Choice Risk-Free
Take $10 off your first order, backed by our farmers happiness guarantee. Once you try cold-filtered whey isolate you don't go back. Fuel your body and maximize your muscle gains all while supporting local farmers.
Customer Reviews
Overall rating: 4.8 / 5 from 4501 reviews.
Great flavor and all natural! No artificial sweeteners!
The only protein powder I have found without any additives or artificial sweeteners. And the best part is it is a "local" company!
I really like the vanilla whey isolate. The product only has 3 items and mixes very easy. Never feel bloated and easy to digest.
This is the ultimate protein powder! The flavor is on point and it mixes well. But the biggest selling point is the ingredients! I also love that they are a small business in my state!
Mixed chocolate with morning plain yogurt. Mixed well loved the taste.. Increased my morning protein and enjoyed the flavor.
Makes me a great smoothie every morning. Mixes easily with my almond milk and tastes great. Thank you for quick shipping, too.
We get the chocolate and LOVE IT! The taste is perfect and it blends instantly! Our child is very picky and she drinks it with no issues, and that is saying a lot!
Absolutely love this product and make my iced coffee daily with it!
Awesome taste and consistency. Glad to be helping a farmer directly
Taste fine to me.
Love your whey protein powder. Just three ingredients are very appealing. It’s the only brand I use.
Hands down - best protein out there and I’m not just saying that because I’m just south of Wisconsin border. Great product - keep it up!
great ingredients and company
Absolutely love the vanilla and unflavored! Use the vanilla to make my iced coffee daily!
Best protein out.
We love your protein!
If you're looking for clean whey protein powder with no additional ingredients, this is the product for you. Quality is high and the price is fair. I will continue to purchase for my post-workout needs.
Love it. No additives, easy mixing, no clumping, and it tastes great.
We love how easy it mixes and the taste is delish. Peanut butter and the unflavored is what we order. I make peanut butter protein balls as a quick grab treat. So good. Thank you for the fast delivery and great product.
I like the taste
Excellent would not buy any where else Pure Choice Farms is my Place
Great!
Awesome
Great product highly recommended
Haven't opened yet. But I'm confident it's top quality, reflected by your conscientiousness for customer satisfaction
I've tried several protein powders and this is probably my favorite one. Love the simplicity, only 3 ingredients. Love the high protein content, 28g, and lower calorie count, 134cal. The taste is good (I bought the vanilla) and it mixes fairly well. And the cost is comparable to other quality protein powders. The product arrived within a few days of ordering, so all in all very pleased.
It's good stuff and doesn't upset my stomach or bloating.
Tastes good!🌞
The product is great and I love supporting a local customer HOWEVER The website is not user friendly and I had a subscription but when my credit card expired I got a new one with the same number and it has been IMPOSSIBLE to restart a subscription.... I would like to go back to having a subscription
Great protein with no fillers
I love your protein and I love supporting farming families. I use your protein and I send it to my two adult sons who use it every day. Thank you!
Clean ingredients. Tastes well in a shake or for my overnight oats. Highly recommended!
The only problem is which flavor to have in the morning 😃 They mix great / no clumps .. Milder chocolate flavor but absolutely no aftertaste .
Amazing protein, clean and the best!
Unflavored is perfect - allows me to control the flavor/sweetness. Dissolves without a gritty texture like some other protein powders. I like the amount of protein per serving.
Unflavored whey taste is surprisingly great
I can immediately taste the difference in thsi product as being a high quality whey protein. It does not have any odd after taste and my stomach does not have any problem even with my lactose intolerance. I am especially fond of the fact that your product is tested as a food which is far more stringent than any third party test and random FDA inspection. Will be using this from here on out.
I love the clean ingredients.
I get migraines. When my doctor told me I needed to be getting 20+ grams of protein in the morning when I woke up, I had no idea how to do that. As I don’t normally eat breakfast. My brother in law, who is big into the gym and working out said this brand is his favorite. Simple ingredients, supporting farmers and it doesn’t change the taste. I get the non flavored kind and put a scoop in my coffee. It doesn’t like being mixed in hot liquid, so I add cream to just a little bit of coffee to mix the protein powder in, then I add the rest of my coffee. This change to my morning routine has significantly reduced the intensity of my migraines. My kids love it! I add it to their smoothies and chocolate milk. I highly recommend it! And they send a cute little cow sticker with every order.