1954 | Grandpa William Lehner migrates from Switzerland to Wisconsin in 1954.
1954 - 1979 | William Lehner worked in several cheese factories ending with Ryser Brothers cheese in Mt. Horeb, WI.
1979 | After saving for 25 years, William Lehner lived his dream by starting Valley View Cheese Co in South Wayne, WI.
1985 | James Meives starts Chula Vista Cheese Co with William Lehner's daughter, Mary Meives.
1985 - 2014 | With almost 3 additional decades of cheesemaking, James & Mary retire.
2012 - present | James' & Mary's son, Tony Meives, continues the tradition with Pure Choice Farms and starts with cheese's byproduct, whey.
2021 | Pure Choice Farms connects with other farming sources world wide bringing us the most powerful plant sources in the world.
2023 | To be continued...