Protein doesn't need 20 ingredients.
We cold filter our whey at 80-90° and stop there. This is farm fresh protein the way it should be.
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees ensuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
Impressed? You're not alone.
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Proudly served over 99 Million Grams
Proudly serving over 24k+ farm fresh whey protein since 2011.
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Monthly Subscriptions
Take $10 off every order. Choose deliveries every 30 or 60 days.
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Returning Customer Rate
Our customers can't get enough! Taste the difference yourself!
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Average Customer Rating
Why not five stars? Some people think our flavors are too mild because there's minimal natural ingredients.
