Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
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99 Million Grams
Customer Reviews
Overall rating: 4.9 / 5 from 636 reviews.
Got the plain to avoid any extra sugar and it still tastes great in some goats milk. Way easier to hit my protein goals now. Good stuff.
High quality protein that comes in an efficient container and mixes well. Based on the quality and price point I've officially changed my source of whey protein isolate!
I love their isolate. The unflavored is so versatile, mixed completely, has no taste and helps me hit my protein goals. I buy it by the 6 lb tub! That's how much I love it!❤️🐄
I just received my unflavored protien yesterday, and used it in a protien recipe today, and it worked perfectly. I have many more ideas for using it in recipes. I love that there are not additives in it. I also have the chocolate which I use in my avocado muffin recipe. Absolutely love your product! Thank you for making such a good product.
I absolutely love pure choice whey! It's so pure that it's recommended by my child's nutritionist. My child has some eating issues and when we asked about giving her whey powder my nutritionist said thst she is not that into giving it to complex eaters because most whey has fillers. When I said I use pure choice she immediately said that's a perfect choice in whey and we can give it to her. All of the flavors I tried are great! Thanks again for solid nutrition for my child and I
Pure choice is my protein of choice! Tony has been fabulous . I use it ever day, mixed with non fat plain Greek yogurt and low sugar fruit spread.
Frank
Good price on high quality unflavored whey. Can be difficult to find unflavored in stores. Blends smoothly into my coffee every morning. Ordering process is also uncomplicated and shipping fairly quick. Much happier to buy from a local business than Amazon.
I've tried several unflavored Whey proteins is this one is my favorite. It blends nicely using my handheld frother, and has no taste. I also like that it's from Wisconsin and a small family business. I've ordered from them directly and also have used Amazon.
I tried many unflavored powders from various manufacturers over the last year or two to find one that I can drink on its own. Most products have a pretty unpleasant taste that I have to mask by mixing in something else.
The one exception was a new product that came out this year, Protein Prodigy. That was the first one that tasted great and also dissolved easily in milk. The catch is the price, it is ridiculously expensive.
So I went looking for other products whose description listed a similar manufacturing process and milk sourcing, and I found this one from Pure Choice. I am super happy with it, it tastes and dissolves pretty much like Protein Prodigy, but costs half the price. This will be my go to protein powder from now on.
I LOVE this protein powder and it is local!!!
The unflavored is perfect for mixing with a variety of berries for delicious high protein shakes. Very happy that it is screened for heavy metals and other unhealthy ingredients.
I have been taking this protein for good six months and I cannot tell you how good I feel to start my day strong. I appreciate the non flavor kind and how easy I can add it to mu coffee or smoothies. The quality of thos product is excellent and will continue to recommend it to my family and friends.
Unflavored is the best flavor!!! No weird protein weirdness flavor like most other brands I've tried. No sweetener or additives that might take away from the the PURE PROTEIN EXPERIENCE. Mixes easily, especially if you use a milk frothy/whippy tool. My preferred is in my coffee. Whip that protein into milk, then pour into coffee for a PURE CHOICE LATTE!!!
I have been using protein powder for almost 40 years and this is by far my all-time favorite, I normally buy the plain one since I like to mix it with yogurt.
“I just started using the unflavored isolate, and it mixes very well with water. So far, I’m impressed with the quality and look forward to continuing to use it.”
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
Take $10 off your first order, backed by our farmers happiness guarantee. Once you try cold-filtered whey isolate you don't go back. Fuel your body and maximize your muscle gains all while supporting local farmers.
Got Questions About Pure Choice Whey?
We've got the answers you need right here👇
How does this whey differ from other protein powders?
Pure Choice Farms whey protein isolate is locally sourced from family farms:
Cold filtered at 80-90° to ensure maximum absorption of nutrients
Has 28g of high-quality protein per serving
Has no fillers, soy, artificial ingredients, or "proprietary blends"
Mixes easily in seconds with no clumps
When & how should I consume whey protein powder?
Take 1-3 servings daily mixed with water or your favorite liquid beverage.
Our customers love to mix Pure Choice Whey in water, milk, smoothies, coffees or even bake with it. It's a convenient high quality option to increase your protein intake.
Is Pure Choice Whey From "Grass Fed" Cows?
You've probably heard the term "grass fed" get thrown around a lot.
In agriculture, "grass fed" is complicated, and honestly, it's a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass.
That's not actually the case. Brands who want to claim "grass fed" must disclose the percentage of grass in their diet to use the Trademark on their packaging.
It's VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It's healthy, cows love it, and their land provides it.
Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven't applied for the trademark with an estimated percentage.
Is this protein safe for lactose-intolerant Individuals?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking to harness the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free.
Whey Protein Isolate Unflavored
Experience clean, pure whey powder —no gross aftertaste, junk-free and sourced from local farms.
$58.00
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Just ONE Ingredient
Cold Filtered for Best Disgestion
No Bloat or Gas - Virtually Lactose-Free
Size
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18lb
36lb
12oz
100% Satisfaction Guarantee💪
“This is the best tasting protein shake I have ever tasted.
I just had my first one after a workout and I’m sitting here temped