Flavored with Organic Vanilla Bean grown in Madagascar for smooth, just sweet enough taste.
Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.8 / 5 from 1382 reviews.
Shipping fast and the powder blends great into my morning coffee smoothie
Love the simplicity of your product and although not as sweet as others it’s something i do like and I know I am putting good quality nutrition into my body. Thanks for making a great product and having it sourced and packaged in Wisconsin is a huge plus!!
I really looked for a protein powder that wasn't filled with random ingredients - Im happy to have found this one and have recommended it to lots of people!
This protein was delicious and I loved that it was sweet enough without artificial sweeteners or too much sugar. I am going to try the chocolate one next as I was totally pleased with the vanilla. It was the first vanilla protein that did not taste like baby formula. Delicious!!!
Outstanding! I have been on the hunt for a quality protein powder for YEARS. I have some specific dietary restrictions (maltodextrin) and also cannot consume most preservatives. I appreciate that this powder not only tastes great, and is super smooth, but also that it has pure ingredients. I did try some other flavors, but don't like the taste of stevia, so I stick with the vanilla which is a versatile base! I would recommend this protein powder to anyone looking for clean ingredients, great flavor, and honest marketing.
I tested it with water and milk and shared it with my two teenage sons! They preferred it with milk. I love the “clean” straightforward taste. I mixed perfectly and I had no bloat after.🤗 Really like the subtle vanilla taste.
One of the best proteins I've found on the market. It's clean, offers a great amount compared to others, and is easy to digest with no chemical aftertaste; plus, you get a subscription discount and a lovely sticker. Great product!
When I first tried the vanilla I thought it was bland. Turns out because it’s so much better than the artificial sweet powders on the market. After a few shakes I have fallen in love with the natural, wholesome, less ingredient, taste. I realized that this is what quality taste likes. Love it.
In this Texas heat there are times I just don't feel like eating, and end up low in protein. I can always manage to get some of this Whey down. I mix it with some cherry or coconut Hint water. Sure, I would prefer to get it from steak, but this helps me not lose muscle as I just hit 49. I am trying to not only protect the muscle I have, but build.
The fact that it is clean, and from a family farm is the cherry on top.
I appreciate it!
this is an amazing whey protein and very clean with only 3 ingredients. exactly what we were looking for. and the customer service is amazing too! thank you guys!
These guys are quick! And, this stuff is EXCELLENT. I’ve been struggling with finding a protein powder that actually tastes good and doesn’t turn into a chalky, wasted mass at the bottom of my cup.
Their stuff actually dissolves fully.
Vanilla is my go to because it’s versatile and not overwhelming.
The vanilla protein powder blends really well and has a smooth, pleasant flavor that isn’t overpowering or overly sweet. It dissolves easily without leaving a gritty texture or clumps, which makes it easy to mix into yogurt, a shake or other drinks. I’m really happy with it so far and can’t wait to try the other flavors!
Love this whey powder! The vanilla is subtle and not overpowering. I use in smoothies, protein balls, protein cookies and as a protein boost to my morning Greek yogurt bowls.
I’ve been using Pure Choice protein powder for a couple of years now. I love it. It’s tasty, blends well and isn’t too sweet. Plus, it’s from a local farm!
I like that this protein powder has only 3 ingredients. It is sooooo much better than my previous vanilla protein powder which had a lot of foreign ingredients like natural and artificial ingredients which could be just about any additive!
I purchased both the vanilla & unflavored whey. I love the fact that it only has 3 ingredients & not chemicals that are not necessary. The unflavored probably has 1 less ingredient since it doesn’t have organic vanilla bean. I put the unflavored in oatmeal & pancakes use the vanilla with some instant coffee to make a Frappuccino and fruit smoothies.
I make batches of a simple protein drink with 4 cups of cold west life soy milk, 4 scoops of whey protein powder, 2 capfuls vanilla extract. The powder stirs in completely with a spoon. No need for a blender.
I use it as coffee creamer, pour over cereal, a pick me up, a warm evening drink with cinnamon.
Of course I also make smoothies. Blending tip: grind fruit first, then pulse in the powder. If you blend on full power it gets foamy.
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
We use real Organic Vanilla Beans grown in Madagascar so the flavor is wholesome, smooth, and just sweet enough.
Most people love the mild flavor as it makes it a perfect protein packed addition to almost anything.
How does this whey differ from other protein powders?
Pure Choice Farms whey protein isolate is locally sourced from family farms:
Cold filtered at 80-90° to ensure maximum absorption of nutrients
Has 28g of high-quality protein per serving
Has no fillers, soy, artificial ingredients, or "proprietary blends"
Mixes easily in seconds with no clumps
When & how should I consume whey protein powder?
Take 1-3 servings daily mixed with water or your favorite liquid beverage.
Our customers love to mix Pure Choice Whey in water, milk, smoothies, coffees or even bake with it. It's a convenient high quality option to increase your protein intake.
Is Pure Choice Whey From "Grass Fed" Cows?
You've probably heard the term "grass fed" get thrown around a lot.
In agriculture, "grass fed" is complicated, and honestly, it's a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass.
That's not actually the case. Brands who want to claim "grass fed" must disclose the percentage of grass in their diet to use the Trademark on their packaging.
It's VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It's healthy, cows love it, and their land provides it.
Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven't applied for the trademark with an estimated percentage.
Is this protein safe for lactose-intolerant Individuals?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking to harness the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free.
Is the protein sourced locally or imported?
We pride ourselves on being a family-owned business sourcing from local farms in Wisconsin. Since our goal is to bring you as close to the farm as possible, we only sell farm-fresh products.
Whey Protein Isolate with Organic Vanilla
Experience clean, pure whey powder —no gross aftertaste, junk-free and sourced from local farms.
$58.00
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3 Locally Sourced Clean Ingredients
Cold Filtered for Best Disgestion
No Bloat or Gas - Virtually Lactose-Free
Size
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12oz
100% Satisfaction Guarantee💪
“This is the best tasting protein shake I have ever tasted.
I just had my first one after a workout and I’m sitting here temped