Flavored with Organic Vanilla Bean grown in Madagascar for smooth, just sweet enough taste.
Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.8 / 5 from 1534 reviews.
Best whey isolate on the market in my opinion. Clean, simple, minimal ingredients. If you are looking for a high quality whey isolate, that is not loaded with a paragraph of artificial and chemically processed ingredients, this is it!
Eric Berger
IFBB Pro
12 x Masters Champion
I’ve tried many protein powders, and this is the best out there. The flavor is spot on. It’s not super sweet and it blends so well in my oatmeal. There’s no chunkiness no chalkiness. I can’t believe how well it mixes in.
Loved that it only had three ingredients, instead of ten... I bought the vanilla and tried it for the first time. Very mild to hardly any taste at all when combined with milk... Great product, great price, definitely will buy again
The product is great. The price not so much. I am aware it's right in there with all the other brands as far as price goes. That doesn't mean it should be that high of a price.
Also, your customer service SUCKS!! Specifically Paige Hart. Honestly, you need a new customer service representative
I love this stuff and It sustains me till my next one. The only thing is I signed up for monthly orders and was told I would get a shaker bottle but never got one.
Absolutely love the vanilla kind. I mix it with fair life skim milk, and it tastes like a vanilla milkshake. It’s one of the only protein powders I can use that doesn’t upset my stomach. I will definitely be a long-term customer!
This is the ultimate protein powder! The flavor is on point and it mixes well. But the biggest selling point is the ingredients! I also love that they are a small business in my state!
I've tried several protein powders and this is probably my favorite one. Love the simplicity, only 3 ingredients. Love the high protein content, 28g, and lower calorie count, 134cal. The taste is good (I bought the vanilla) and it mixes fairly well. And the cost is comparable to other quality protein powders. The product arrived within a few days of ordering, so all in all very pleased.
I was skeptical at first, because the cost is kinda high UNTIL you calculate cost per serving. I checked that and found I'd been paying more for my Isopure clear at 20g per serving than this was per serving, so gave it a shot. WOW. I mixed it in water, and it doesnt thicken AT. ALL. It just turns into vaguely vanilla flavored water. Two scoops, same result. I am blown away at the quality of this stuff. It goes down so easy, zero feeling weighed down, zero bloat. I think they just made a customer for life.
The vanilla whey smell smells and tastes good and is not one bit gritty . It completely dissolves. But most of all I love that. It only has three ingredients!
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.