Flavored with Organic Vanilla Bean grown in Madagascar for smooth, just sweet enough taste.
Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.8 / 5 from 1431 reviews.
Love the 3 ingredients, mixes well and with it being nearly lactose free, don’t have any annoying GI issues.
First time trying a flavored whey protein and we really like it! Not overly sweet. Nothing artificial in it and that's what we love...plus we lived in Madison a few years ago so it's nice to support you guys!
Simply, clean ingredients! I love the vanilla with blueberries or strawberries, a great start to my day. Thank you for creating this protein drink! I also love supporting our Midwest farmers!
I have been enjoying the vanilla whey protein for a couple of years now. I was first sold on it because of the simple ingredients and the amount of protein per serving.
Recently I’ve been flooded with information about not only the importance of protein intake but also the amount of leucine.
I received my shipment of Pure Choice Farms whey isolate today, took a look at the info on the back of the package and was amazed at the high amount of leucine in each serving as well.
I couldn’t be happier with this product!!
I used to be a ON fan but Pure Choice blows it out of the water. I tried both the toasted marshmallow and vanilla - they are equally delicious. Pure choice is smooth and mixes super cleanly. I’m a fan and now a customer for life. I can’t recommend their products enough.
I dig the very short ingredient list, also that they are organic. Mixes well, no chunks or anything. Tastes great. Lots of protein. I will purchase again.
Pure choice is my go to brand of protien for quality and taste!
I dont like eating much before i go to the gym in the early morning so I add a a couple tablespoons to my coffee. Perfection!
Thanks for making quality product that is sort of local to me- 2hrs away🙃
I've been using another source that produces clean/pure supps for almost 30 yrs. Their prices have risen almost 80% in the last 24 months, so I was searching for another clean provider when I found Pure Choice. Their product is one of the best I've tried and I am happy to say that I'm going to be using them moving forward. Great product, great service and great value!
I've tried a few protein powders, and this one's my favorite. I got the vanilla flavor. What sold me is the 3 clean ingredients. It mixes smoothly and, most importantly doesn't leave me feeling bloated.
Minor nitpick: I wish a leveled scoop alone hit the full 36g serving. The label does note that a rounded scoop counts as 1 serving. Not a big deal though.
If you're reading this and on the fence. Just buy it once, you'll love it.
Been using this stuff for over a year best on the market. It mixes well with milk no clumps has a good natural vanilla taste clean ingredients over all really good product.
Powder mixed well in cold milk. First protein powder that didn't hurt my stomach. Love that it's sweetened just a little bit with real sugar! Great product!
This protein is complete.. Perfect amino acid profile high in amino acids that will build muscle. It’s clean few ingredients and it’s the best protein that I have ever found to use that’s healthy for you with no chemicals, additives or artificial sweeteners five star review.
I have been trying different protein shakes that have no extra additives. Three reasons why I chose this brand: 1) no additional additives, 2) sweetened with real sugar-other sweetners do not agree with me, and 3) it's from Wisconsin like me!
The real test is the taste. I really like and prefer this brand over the other good brands I tried. The vanilla flavor is just right- not overpowering or too sweet. It blended with milk very well- no lumps. Creamy smooth to drink.
I will definitely continue to order.
Great stuff!!! Love to see Unflavored whey and naturally flavored Vanilla (with just whey, vanilla, and sugar as ingredients). Like many people, I'm trying to get away from artificial sweeteners, artificial flavors, and other unnecessary additives.
Due to some autoimmune issues, I have been on the hunt for a protein powder that doesn’t have soy, tons of fillers, wrecks my stomach and costs a fortune. Man, it has been a challenge! Some check the boxes but taste absolutely terrible. I came across this one by some miracle and it is amazing! Next step is to try the chocolate! Highly recommend and do the subscription! The cherry on top, it’s made in Madison, Wisconsin which is local for me! So excited to support a home grown organization!
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
We use real Organic Vanilla Beans grown in Madagascar so the flavor is wholesome, smooth, and just sweet enough.
Most people love the mild flavor as it makes it a perfect protein packed addition to almost anything.
How does this whey differ from other protein powders?
Pure Choice Farms whey protein isolate is locally sourced from family farms:
Cold filtered at 80-90° to ensure maximum absorption of nutrients
Has 28g of high-quality protein per serving
Has no fillers, soy, artificial ingredients, or "proprietary blends"
Mixes easily in seconds with no clumps
When & how should I consume whey protein powder?
Take 1-3 servings daily mixed with water or your favorite liquid beverage.
Our customers love to mix Pure Choice Whey in water, milk, smoothies, coffees or even bake with it. It's a convenient high quality option to increase your protein intake.
Is Pure Choice Whey From "Grass Fed" Cows?
You've probably heard the term "grass fed" get thrown around a lot.
In agriculture, "grass fed" is complicated, and honestly, it's a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass.
That's not actually the case. Brands who want to claim "grass fed" must disclose the percentage of grass in their diet to use the Trademark on their packaging.
It's VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It's healthy, cows love it, and their land provides it.
Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven't applied for the trademark with an estimated percentage.
Is this protein safe for lactose-intolerant Individuals?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking to harness the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free.
Is the protein sourced locally or imported?
We pride ourselves on being a family-owned business sourcing from local farms in Wisconsin. Since our goal is to bring you as close to the farm as possible, we only sell farm-fresh products.
Whey Protein Isolate with Organic Vanilla
Experience clean, pure whey powder —no gross aftertaste, junk-free and sourced from local farms.
$58.00
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3 Locally Sourced Clean Ingredients
Cold Filtered for Best Disgestion
No Bloat or Gas - Virtually Lactose-Free
Size
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12oz
100% Satisfaction Guarantee💪
“This is the best tasting protein shake I have ever tasted.
I just had my first one after a workout and I’m sitting here temped