Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
Click to Learn More
All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.9 / 5 from 663 reviews.
My husband put this in his daily salad and I use it in my daily smoothie! Love the clean ingredients😁
As someone who has used protein powder for many years I find this one to be outstanding. Unflavored lets me pick the flavor profile I want at that time. And as someone who very much dislikes taste of artificial sweetener, I find this product enjoyable. Will definitely be a regular customer. Thanks for a great and clean product.
Use to make overnight oats with a protein boost and have a post-workout protein shake every once in a while - blends well and love supporting a Wisconsin company as a Wisconsin native
Don't know what I would do without Pure Choice Farms. I have a stomach issue called gastroparesis and there is very little I can eat. Pure Choice unflavored protein powder has given me a delicious meal option that is completely healthy and appropriate for my condition. I also look forward to my protein shake meal because I know it will settle well and not cause upset stomach issues later. Thank you for developing such a healthy and tasty food choice.
Pure Choice Farms Whey protein mixes well for my daily protein shake, no sandy aftertaste. Being lactose intolerant, I did not experience any bloating or GI upset. Love being able to buy direct from a local Wisco farm. Thank you!
We were using a well known and highly regarded brand of whey that had been recommended to us by a friend. I wasn't really happy about the way it mixed, or the taste. I saw an ad for yours and did my research. Everything looked good, and being in the AG business myself, I like to support farmers any chance I get. so, I ordered some of yours to give it a try. Whenever I opened the bag, and saw the appearance and the texture of your whey, I knew I'd found something good! We love the way it tastes, the texture, and all the nutrition stats are better than the one we were using!
After that experience, yours is the only whey we'll use! I've since tried the chocolate and enjoy that just as much! I just placed another order for 6 lbs of both! Thanks for making such a great product!
Love the unflavored option for adding a boost of protein to other foods. Worked great in my overnight oats. Will definitely try the flavored varieties.
Glad I finally made the purchase!
I have been looking for a one ingredient whey protein for a while to add to my diet. Not sure how it was going to taste or combine with what I eat.
It tastes great! Goes flawlessly in with my shakes, and boosts my protein in my dark chocolate moose from 60 to 116 grams. (2 cup cottage cheese, 2 scoops of Pure Choice whey, 1/4 cup pure coco powder, and 2 tbls of unfiltered honey… in a food processor)
High quality protein that comes in an efficient container and mixes well. Based on the quality and price point I've officially changed my source of whey protein isolate!
I love their isolate. The unflavored is so versatile, mixed completely, has no taste and helps me hit my protein goals. I buy it by the 6 lb tub! That's how much I love it!❤️🐄
I just received my unflavored protien yesterday, and used it in a protien recipe today, and it worked perfectly. I have many more ideas for using it in recipes. I love that there are not additives in it. I also have the chocolate which I use in my avocado muffin recipe. Absolutely love your product! Thank you for making such a good product.
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
Take $10 off your first order, backed by our farmers happiness guarantee. Once you try cold-filtered whey isolate you don't go back. Fuel your body and maximize your muscle gains all while supporting local farmers.
Got Questions About Pure Choice Whey?
We've got the answers you need right here👇
How does this whey differ from other protein powders?
Pure Choice Farms whey protein isolate is locally sourced from family farms:
Cold filtered at 80-90° to ensure maximum absorption of nutrients
Has 28g of high-quality protein per serving
Has no fillers, soy, artificial ingredients, or "proprietary blends"
Mixes easily in seconds with no clumps
When & how should I consume whey protein powder?
Take 1-3 servings daily mixed with water or your favorite liquid beverage.
Our customers love to mix Pure Choice Whey in water, milk, smoothies, coffees or even bake with it. It's a convenient high quality option to increase your protein intake.
Is Pure Choice Whey From "Grass Fed" Cows?
You've probably heard the term "grass fed" get thrown around a lot.
In agriculture, "grass fed" is complicated, and honestly, it's a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass.
That's not actually the case. Brands who want to claim "grass fed" must disclose the percentage of grass in their diet to use the Trademark on their packaging.
It's VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It's healthy, cows love it, and their land provides it.
Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven't applied for the trademark with an estimated percentage.
Is this protein safe for lactose-intolerant Individuals?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking to harness the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free.
Whey Protein Isolate Unflavored
Experience clean, pure whey powder —no gross aftertaste, junk-free and sourced from local farms.
$58.00
{price}% OFF
Sold out
Just ONE Ingredient
Cold Filtered for Best Disgestion
No Bloat or Gas - Virtually Lactose-Free
Size
2lb
4lb
6lb
18lb
36lb
12oz
100% Satisfaction Guarantee💪
“This is the best tasting protein shake I have ever tasted.
I just had my first one after a workout and I’m sitting here temped