Flavored with Organic Vanilla Bean grown in Madagascar for smooth, just sweet enough taste.
Our farm fresh whey is food grade, not a supplement.
Wisconsin Cows Eat Grass
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All Wisconsin farms I have ever been to have pastures where cows eat grass.
When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
Why is it so unregulated? I have yet to figure this out, but my only educated guess is that it works on selling consumers items at higher prices and some brands will do anything to do it.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Proudly Served Over
99 Million Grams
Customer Reviews
Overall rating: 4.8 / 5 from 1463 reviews.
My set up at home!! I am all set for home and on the road!
Finally, a protein powder with only three ingredients. No seed oils, no artificial flavors and no fillers. I have been using protein powders for over 30 years. Pure choice is absolutely the best in quality and taste. It is great knowing what is going into my body and not feeling bloated afterwards.
Thank you and keep up the good work. Customer for life.💪😁
Carl Lindemann
We love this WHEY brand. From the ordering to the customer service to the shipping, everything is always smooth. We also tried the Marshmallow flavor and I was very surprised that it wasn't too sweet.
I love Pure Choice Whey Protein. It does not upset my stomach or make me feel bloated. The vanilla is my favorite, but I like the chocolate as well. Thank you, Pure Choice, for making an excellent product.
Honestly, this may be the cleanest protein powder I have ever used, both in terms of ingredients (no junk), taste (almost none, even with the vanilla), and quality (mixed in so well with everything I paired it with including drinks, yogurt, muffins, home-made granola), etc.
Really appreciate that the vanilla is only three simple ingredients. Subtle sweetness makes a great base for smoothies, oats, or just mixing with water/milk to drink. Will continue to order this brand moving forward.
I love Pure Choice Vanilla because it contains only 3 ingredients which includes real sugar- but is not too sweet. Artificial sweetners, even stevia, drive me crazy. I appreciate being able to find a protein drink that has real sugar, but is not sugary tasting. The vanilla is a very pleasant easy to drink flavor!
Excellent Vanilla Protein! The BEST I have tried! Mixes well, no clumps. No after taste. Not thick. I really love that it has Organic Cane Sugar and limited ingredients. I wish the Chocolate powder was made with Cane Sugar. I make Jell-o using the vanilla protein powder and a serving of high protein yogurt. Love it in my coffee, in a shake, mixed in cottage cheese and yogurt. YUMMY!
I am very pleased with the quality of my Pure Choice Vanilla Whey Isolate, I recently purchased. The flavor is solid and don't feel bloated just satiated from drinking the protein.
Mixes super easily and doesn’t leave a chalky texture in your mouth I just love it. Taste amazing too and just feels cleaner than other proteins I’ve tried. Not to mention I live in Wisconsin so I’m always happy to be supporting my fellow Wisconsinites and farmers!
I do like this protein powder. Blends better with milk than I have seen. No artificial sweeteners. Not too sweet! (Thank you for that!) Just a hint of sweetness. Creamy tasting . Has 28g of protein . It’s pretty much everything you want in a protein powder. This may very well be my go to protein powder. As you see in the picture after having a shake , it doesn’t glob up and stick to the glass or spoon. Dissolves really well! After having this protein powder for a few days now I just changed my review to 5 star. I really like it. Low sodium, high protein, low sugar! Great flavor also!!
First time trying a flavored whey protein and we really like it! Not overly sweet. Nothing artificial in it and that's what we love...plus we lived in Madison a few years ago so it's nice to support you guys!
Simply, clean ingredients! I love the vanilla with blueberries or strawberries, a great start to my day. Thank you for creating this protein drink! I also love supporting our Midwest farmers!
I have been enjoying the vanilla whey protein for a couple of years now. I was first sold on it because of the simple ingredients and the amount of protein per serving.
Recently I’ve been flooded with information about not only the importance of protein intake but also the amount of leucine.
I received my shipment of Pure Choice Farms whey isolate today, took a look at the info on the back of the package and was amazed at the high amount of leucine in each serving as well.
I couldn’t be happier with this product!!
I used to be a ON fan but Pure Choice blows it out of the water. I tried both the toasted marshmallow and vanilla - they are equally delicious. Pure choice is smooth and mixes super cleanly. I’m a fan and now a customer for life. I can’t recommend their products enough.
Easy digestion with no bloat for maximum absorption
Fast FREE Delivery
All whey ships same day or next business day for free.
Locally Sourced
Support local Wisconsin farm families and enjoy fresh clean whey
Happiness Guarantee
We back our whey 100% with our money back guarantee
Superior Protein Quality & Maximum Absorption
Our cold water microfiltration method dehydrates whey at 80-90 degrees insuring it's never denatured and the bioavailability is maximized.
This retains the natural structure and integrity of the protein molecule. As a result, our whey protein has higher protein content, and a more complete amino profile, stacked with BCAA's.
From Local Farms to Your Shaker Bottle
Did you know Whey Protein is a bi-product of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm.
3rd Party Tested
Pure Choice Whey protein is "Food Grade," meaning it surpasses rigorous testing and adheres to stringent food regulations set by the Department of Agriculture for every single batch.
With our process, you'll never have to worry about banned substances. Our high standards ensure that our whey protein is a safe and reliable source of nutrition, free from harmful bacteria and metals.
Proud Farming Roots
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein and micronutrient powders.
We use real Organic Vanilla Beans grown in Madagascar so the flavor is wholesome, smooth, and just sweet enough.
Most people love the mild flavor as it makes it a perfect protein packed addition to almost anything.
How does this whey differ from other protein powders?
Pure Choice Farms whey protein isolate is locally sourced from family farms:
Cold filtered at 80-90° to ensure maximum absorption of nutrients
Has 28g of high-quality protein per serving
Has no fillers, soy, artificial ingredients, or "proprietary blends"
Mixes easily in seconds with no clumps
When & how should I consume whey protein powder?
Take 1-3 servings daily mixed with water or your favorite liquid beverage.
Our customers love to mix Pure Choice Whey in water, milk, smoothies, coffees or even bake with it. It's a convenient high quality option to increase your protein intake.
Is Pure Choice Whey From "Grass Fed" Cows?
You've probably heard the term "grass fed" get thrown around a lot.
In agriculture, "grass fed" is complicated, and honestly, it's a deceiving term companies put on their labels.
What do you think of when you hear of something being grass fed?
Most people assume that the animals ONLY ate grass.
That's not actually the case. Brands who want to claim "grass fed" must disclose the percentage of grass in their diet to use the Trademark on their packaging.
It's VERY rarely 100%.
Every farmer we know and work with wants their cattle grazing in their pasture as much as possible eating grass. It's healthy, cows love it, and their land provides it.
Unfortunately, the harsh winters here in Wisconsin limit them from eating grass year-round, but they enjoy that green grass during all the months that they can.
The point is, all of the local cows that provide Pure Choice Farms Whey absolutely eat delicious green grass, we simply haven't applied for the trademark with an estimated percentage.
Is this protein safe for lactose-intolerant Individuals?
Cold filtered whey protein isolate offers a great option for lactose-intolerant individuals seeking to harness the benefits of whey protein. It undergoes a specialized filtration process that removes most of the lactose, resulting in a product that is virtually lactose-free.
Is the protein sourced locally or imported?
We pride ourselves on being a family-owned business sourcing from local farms in Wisconsin. Since our goal is to bring you as close to the farm as possible, we only sell farm-fresh products.
Whey Protein Isolate with Organic Vanilla
Experience clean, pure whey powder —no gross aftertaste, junk-free and sourced from local farms.
$58.00
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3 Locally Sourced Clean Ingredients
Cold Filtered for Best Disgestion
No Bloat or Gas - Virtually Lactose-Free
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12oz
100% Satisfaction Guarantee💪
“This is the best tasting protein shake I have ever tasted.
I just had my first one after a workout and I’m sitting here temped